Insights shows how your channels and posts do: followers, views, reach, engagement, your best posting times and every post's numbers. Open Insights in the top bar.
Insights comes with paid plans, from Creator. Creator shows the last 365 days, Pro and Agency the last 730 days.
Reading the page
Pick All channels or one channel, All post types, Videos or Photos, and a period: 7, 30, 90 or 365 days, or your own From and To dates.
- Totals: audience, views and engagement, each compared with the previous period of the same length.
- This week's takeaways: what stood out, in plain words.
- Channel views per day. Instagram, Facebook Pages and YouTube report these a day or two late; TikTok doesn't report them.
- Channels: followers, change, posts, post views and when each channel was last synced.
- Posts: views, reach, likes, comments, shares, saves and average watch time for up to 200 posts. Click a column to sort. Post again copies a post into a new draft.
- When your posts do best: hours and days in your time zone, compared with each channel's usual result over the last 90 days.
- Link clicks: clicks on the short links the composer made.
- What the numbers mean explains every metric.
When the numbers update
Numbers are synced twice a day. Refresh numbers fetches them now; they show up in a minute or two (up to 3 times in 10 minutes). Posts from the last 90 days are read again on every sync; older posts keep their last numbers. New posts are checked every 30 minutes for their first 6 hours.
Reports
- CSV downloads the posts and their numbers.
- PDF report builds a report: title, logo, summary and the sections you want (totals, views per day, channels, top posts, takeaways). Then Export PDF. A custom logo needs the Agency plan.
- Email this report on a schedule sends it weekly (Mondays, last 7 days) or monthly (on the 1st, last month) to up to 5 addresses. Admins only.
Under Email me you can get the weekly takeaways every Monday and an email when a post passes 1K, 10K, 100K or 1M views.
Troubleshooting
- Some numbers can't be read yet: the channel is missing a permission. Click Reconnect and sign in again.
- Not synced yet: the channel was just connected. Wait for the next sync or press Refresh numbers.
- No earlier numbers to compare yet: there's no data for the period before yours.
- Nothing was published in this period: pick a longer period.
Insights also feeds the Contentplanner: plans are built on what worked for you.