Contentplanner

The Contentplanner writes a dated content plan for you: pillars, a weekly mix per network and every post with a hook, outline, caption, call to action and a brief for the picture or video. It is built from your own numbers (Insights), the questions people ask in your comments, holidays and your offers. Open it from the product switcher (reelport Contentplanner).

1. Create a brand profile

Click Create your first brand. The profile takes about four minutes and everything can be changed later. It has seven steps:

1. Brand and voice: brand name, what you do, how you sound and, if you like, your website, a post or two you liked writing and accounts you look up to.
2. Goal: reach new people, build a community, get leads, sell a product or service, or send people to a website.
3. Audience: who you want to reach and what they ask about. Tick the box to also use DM questions from reelport Chat (anonymised). Questions from your comments are always read, without names.
4. Offers and dates: up to 10 launches, sales or events with a date.
5. Channels: the networks for this brand and Posts per week for each (1 to 21).
6. Capacity: hours a week you have for content and the Formats you can make (reel, long video, carousel, photo, text post, story). A live check tells you whether your posts fit those hours.
7. Language and holidays: the language posts are written in (German, English, French, Spanish, Italian or Dutch) and the country holidays come from (Germany, Austria, Switzerland, US or UK).

Press Save brand profile. Several brands (for example one per client) switch under Planning for; All brands shows them all.

2. Write a plan

1. Click New plan.
2. Pick the brand, the start date and how many weeks. Add a name and any trends, news or ideas you want used.
3. Click Write the plan.

It takes about two minutes. You can leave the page: we email you when it's ready. The plan is written in three stages: reading your Insights, comments and dates; choosing pillars and the weekly mix; planning and writing every post. The number of posts follows the posts per week in the brand profile, kept within your hours (at most 90 posts per plan).

Plan next week is the shortcut: one week from the next free Monday, built on how the last plan did.

If a plan shows The plan didn't finish, press Try again: it carries on where it stopped. Unfinished plans don't count against your plan-weeks.

What the plan is based on

• Your Insights from the last 90 days: which networks and formats do better than usual, your best posting times, your top posts.
• Questions from your comments, with names, handles, links and emails removed.
• DM questions from Chat, if you turned that on.
• Holidays and awareness days for your country.
• The offers and dates in your brand profile.
• How your previous plan did.

3. Work with the plan

A plan has the tabs Calendar, Strategy, Campaigns, Results and List. Click a post to open it:

• Edit the Working title, Hook, Outline, Caption (with a counter for each network's limit), Call to action and Asset brief. The lock next to a field keeps it as it is when you rewrite.
• Approve or Skip it, then Save changes.
• Rewrite with AI, optionally with an instruction. Uses one AI credit.
• Repurpose for other networks writes versions for your other networks, a day apart. Uses one AI credit.
• Send to composer opens the composer at that time slot. Nothing is scheduled until you save the post there.
• Send to Ideas adds it to the Ideas board.
• Make the graphic in the design editor opens the Media Composer.
• DM automation drafts a comment-to-DM automation in reelport Chat, switched off until you turn it on (team owners with Chat).

On the calendar, Rewrite open ideas rewrites a week, From a video plans posts around a video, and + on a day adds a post by hand.

Plan actions lets you rename the plan, Copy to new dates (free), run a stage again (open ideas are replaced; approved and sent posts stay, one AI credit per week of the plan), Add to my calendar (.ics) and archive it.

4. Share with a client

Share with client makes a link. Anyone with it can read the plan, comment and approve posts without an account. Turn off ends the link. PDF downloads the plan.

Plans

Plan-weeks are counted per calendar month and renew on the 1st. Writing a plan uses plan-weeks; rewrites and reruns use the team's monthly AI credits.

On Free you can set up a brand profile; content plans start on Creator. The Planner add-on ($9 a month) moves you up one column, and on Agency adds 40 plan-weeks a month.